Examining How Public Opinion Polls Form Policy and Social Trends
Opinion public polls are a good tool for understanding feelings and preferences of society. While many associate the term ‘polling’ with elections, …
Nielsen Ratings: Innovation and Reliability in Measuring Media Consumption
Conducted by the renowned market research company Nielsen, Nielsen Ratings have long been a leader in innovative approaches to media consumption analysis. …
The Zogby Report Discusses Predicting the Unpredictable in a Deadlocked 2024 Presidential Race
In a recent episode of the podcast The Zogby Report, independent pollsters John and Jeremy Zogby from the political polling company John …